Top 5 Fashion Games in Russia: Q1 2025 Performance

In the first quarter of 2025, the top fashion games in Russia showcased diverse performance trends. Here's a closer look at how these apps fared, with insights from Sensor Tower's unified platform data.

Skincare Time: Makeover ASMR from DO VAN HUY saw significant fluctuations. Weekly downloads peaked early in the quarter at over 270K, gradually falling to around 57K by the end of March. Revenue experienced a notable peak at $16 by the end of the quarter, despite some weeks showing no revenue. Active users followed a similar declining trend, beginning at 311K and ending at approximately 203K.

Eye Color Mix by Crazy Labs experienced a steady decline in downloads, starting from over 202K at the beginning of January to around 34K by March's end. Active users showed a consistent drop from 393K to 169K over the quarter.

Satiszone: Perfect ASMR Tidy from Sonat Joint Stock Company displayed a steady increase in downloads, reaching 82K by the end of March. Revenue showed sporadic peaks, with the highest at $32 in late January. Active users grew from 58K to approximately 128K, indicating increased engagement.

Merge Fashion: Romance Story by Wind's Choice Tech Limited experienced a revenue increase, peaking at $1.7K mid-March. Downloads fluctuated, peaking at 80K in late January. Active users initially increased to 139K in early February, then gradually declined to 70K by quarter's end.

Paper Doll Diary: Dress Up DIY from Getsmart LLC showed a decrease in both downloads and active users. Downloads began at 51K, dropping to 29K by March. Active users saw a reduction from 121K to about 101K through the quarter.

These insights highlight varying engagement and monetization strategies across the top fashion games in Russia. For more in-depth analysis, visit Sensor Tower.